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She argues that Divvy is unique because it lets customers choose their own homes, rather than placing them in undesirable housing, and that it has rectified instances of dissatisfaction. “I think the industry has a truly terrible reputation, and rightfully so,” says Hefets, who holds degrees from Cornell and Stanford, and a résumé spanning from Square to Goldman Sachs. Already the company has received some skeptical press coverage.
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“Over the next ten years we believe they could help over 100,000 families become financially responsible homeowners,” says Scott Shleifer, a partner at Tiger Global, which led the Series C.Īs the company grows, Hefets will have to prove that Divvy is different than many of its rent-to-own peers, which are often seen as predatory, with exploitative rates and low-quality housing. Real state tech company Divvy Homes has raised 110 million in Series C funding.
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The company plans to use the raised equity capital in boosting business growth to serve more than 70 million Americans in over 20 markets beyond cities such as Tampa, Dallas, Denver and Atlanta by the end of the year. Divvy competes against many regional firms, as well as Home Partners, Dream America and others. San Francisco-based real estate startup Divvy Homes announced on February 2, 2021, that it raised 110m in Series C equity funding. She declined to confirm the company’s current valuation, though it was valued at $163 million as of June 2019, according to PitchBook. Annual revenue is well above $20 million, Hefets says. Divvy is operational in 16 markets, with plans to expand to 20 by year’s end, thanks in part to the new funding.
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